This powerful strategy positions us as the Asia-Pacific’s city of choice for innovation, talent and opportunity - an exciting journey that Melbourne is uniquely positioned to take.
This strategy has been shaped by many voices, with extensive engagement across our community and is designed to create prosperity that can be shared by all.
When we work together, we can truly shape a strong and successful economy that supports a vibrant culture, thriving innovation and a high quality of life for all – because that's what our next generation expect and deserve.
Strategic Pillar 1: A global powerhouse of innovation – The city’s strengths in innovation with further be enhanced. Melbourne's strength in innovation through its academic institutions and thousands of start-ups, will be leveraged to create stronger outcomes for all.
Strategic Pillar 2: A magnet for the world’s brightest minds and best enterprises – By creating pathways for underused talent and enhancing its appeal to global talent, Melbourne can secure its position as a magnet for skilled individuals and ensure that all city residents and workers can maximise their potential and access the benefits of the city’s economy.
Strategic Pillar 3: Alive with energy – Invigorating the city’s vibrancy and economic performance will cement the city’s reputation as the preferred Asia-Pacific city in which to work, study, live and play.
Strategic Pillar 4: Melbourne’s competitiveness – To ensure Melbourne remains a top choice for business, investment and enterprise, Melbourne will sharpen the city’s cost-competitive edge and remove barriers for firms of all sizes.
Strategic Pillar 5: Melbourne’s liveability – Beyond major economic initiatives, Melbourne must maintain its reputation as one of the world’s most liveable and socially cohesive cities. Success depends on vibrant streetscapes, green spaces, cultural activation, safety, accessibility and high- quality transport.
Here at City of Melbourne, we're planning for the future and building our economy. We're home to more than 40,000 businesses, generating more than 650,000 jobs with an economy worth over $125 billion.
We want to remain globally connected, influential, and drive prosperity through investment and good talent. To do this, we need to be a powerhouse of innovation, a magnet for the world's brightest minds and best enterprises.
Alive with energy, competitive, and livable. That's the Melbourne advantage.
Read our economic development strategy at melbourne.vic.gov.au/business.
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Economic Development Strategy at Participate
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