Melbourne Fashion Week (M/FW) is a celebration of Melbourne’s vibrant and diverse fashion community, inviting audiences to engage with fashion in all its forms.
As the longest running consumer fashion event in the country, M/FW profiles the city’s fashion scene, where style, creativity and individuality take center stage. The program is renowned for showcasing the creativity, innovation and diversity of emerging, independent and established designers and brands while driving retail sales within the city.
The City of Melbourne is proud to own, fund and annually deliver M/FW to position Melbourne as Australia’s fashion capital, whilst supporting the city’s broader retail, arts, design and hospitality sectors. The program is designed to support revitalising the city’s independent fashion and boutique culture, by strengthening support for local designers, artists, and businesses.
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M/FW program
The core M/FW program includes:
- Fashion runways - Established, emerging and student designers showcase collections in some of the city’s most premium, unexpected and iconic spaces, celebrating Melbourne’s diverse design and fashion community. Designers are encouraged to showcase trans-seasonal collections to support a more sustainable future and fashion industry.
- Fashion Capsules exhibitions - Showcasing Melbourne’s independent, innovative, diverse and inspiring designers, artists and taste makers, through a series of curated exhibitions, dispersed across high profile locations within the city.
- Independent partner events - Activating the city with a diverse range of workshops, runways, exhibitions and more, these events are run independently by Melbourne creatives and organisations.
Expressions of interest
In the lead up to the event, expressions of interest (EOIs) to be part of the core program are advertised on this website:
Expressions of interest will open in March 2026.
Read the EOI terms and conditions.
Other M/FW opportunities
- Become an M/FW volunteer: M/FW volunteers are involved in a broad range of various positions, including runway dressers, collections management, front of house and event operations. Volunteer positions are in-demand, so please apply within the allocated timeframe.
Applications will open in June 2026 for a limited time. Sign up to be notified when applications open by completing the Event Volunteer form External link. - Enquire about M/FW sponsorships and partnerships
- Enquire about M/FW Hospitality Experiences External link
Our commitment to equity and inclusion
At Melbourne Fashion Week, we are working to foster an inclusive and equitable environment where everyone is respected, valued and empowered to thrive, connecting back to City of Melbourne's commitment and vision of a truly inclusive Melbourne. Our Equity and Inclusion Policy ensures that all participants – models, industry professionals, production team, designers, volunteers, and attendees – are supported, encouraged, and safe to express their unique identities.
We recognise the structural and systemic challenges faced by many minority groups in the fashion industry – including BIPOC individuals, LGBTIQA+ communities, people with disabilities, mature-age individuals, plus-size individuals and Aboriginal and Torres Strait Islander communities. We unequivocally oppose prejudice, discrimination, or bias of any form.
We believe diversity fuels creativity and innovation in fashion and is crucial to authentically reflect our society. Our commitment to fostering a more just and representative environment is an important contribution to the ecosystem of the Australian fashion industry as a whole.
By prioritising genuine inclusivity, respecting diverse identities, and holding ourselves and our stakeholders accountable, we aim to create a cycle of care that listens to and truly hears the voices of others, cultivating a culture of safety and respect for all.
Read the M/FW Equity and Inclusion Policy.
M/FW privacy policy
City of Melbourne views the protection of your privacy as an integral part of its commitment towards complete accountability and integrity in all its activities and programs.
Read the Melbourne Fashion Week privacy policy.
Contact the M/FW team
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