Circular practices like recycling, composting, maintenance and refurbishment keep products and resources ‘in circulation’. Rather than ending up in landfills, materials are used for as long as possible, and products are designed to be re-used or recycled.
For example, a disposable coffee cup is made for one-time use in a linear economy. However, when you switch from a disposable cup to a reusable coffee cup, you're embracing a circular economy, where we create less waste by designing products for multiple uses.
Our work revolves around four key circular principles:
- Design Out: preventing the generation of waste.
- Slow the Loop: extending the lifespan of products.
- Close the Loop: recapturing valuable resources for re-use.
- Regenerating Nature: move from extraction to regeneration and leave room for nature to thrive.
