We’re always seeking content from events, hospitality, retail, attractions, and experiences located in the City of Melbourne. By promoting unique and diverse experiences, we aim to draw visitors to the city, and encourage people to stay longer and do more while here.
Please note, we can only promote businesses and events located in the City of Melbourne. View a map of the municipality.
[Music: Set to an upbeat, modern track]
Voice over:
In a city packed with so many great things to eat, see and do, getting your business noticed is key.
What’s On Melbourne helps people find your business.
It’s the City of Melbourne’s free, official city guide – designed to support local traders and events, and is trusted by thousands of businesses like yours.
Why list? We connect city businesses with over 12 million website visitors a year, reach more than 1 million social media followers and attract over 700,000 unique users on our website each month. Turning clicks into customers.
Getting set up is easy: simply check your address and eligibility. Upload your info and images. Then hit submit.
So if you’re ready for your business to go from a hidden gem to a hot tip… start your free listing today at whatson.melbourne.vic.gov.au/listings External link
What’s On Melbourne. Connecting your city business to Melbourne city visitors.
Resources for industry
The City Marketing Industry Toolkit outlines how you can get involved in the 'Only in the City' campaign.
Year-round marketing
There are opportunities to have your business or event promoted through our marketing channels throughout the year. These promotions include What’s On Melbourne External link, editorial, social media and newsletter, as well as advertising campaigns.
We’re seeking information from the following businesses and events:
- new businesses in the municipality
- major, multicultural, community and free events
- businesses who provide a uniquely Melbourne experience
- businesses who have seasonally influenced activity
- businesses with special event menus, drinks or desserts
- businesses with special offers such as discounts, ticketing offers or happy hour deals
- iconic, locally loved, and quintessential businesses
- tours and local attractions
- pop-ups, markets, outdoor venues
- businesses and events that champion sustainability activities
- businesses impacted by infrastructure projects
- located in outlying areas such as Carlton, North Melbourne, Docklands and Kensington.
You can submit your business and event details to be considered for promotion on our What’s On channels through email at marketing@melbourne.vic.gov.au.
Your information could be used in our What’s On Melbourne channels:
- Facebook External link: 601,000 followers
- Instagram External link: 608,000 followers
- Newsletter External link: 180,000 subscribers
- TikTok External link: 129,000 followers
- Website External link: 12 million sessions annually
In addition to What’s On Melbourne, you could also be promoted through radio and digital advertising.
To assist us in promoting your business or event, please ensure it is first listed on What’s On Melbourne External link.
Please note, we curate all content published on our social media channels and What's On External link, and retain editorial rights over content submissions. We reserve the right to decline publishing any business, event or special offer that we deem unsuitable.
We do not promote businesses that only exist online.
Some promotional exclusions apply, including online businesses, B2B events and health services. For a full list of what can and can’t be promoted, read the listing criteria External link.
What's On Melbourne newsletter
Sign up to receive weekly updates on what to see and do in Melbourne.
Business newsletter
Get notified of upcoming marketing opportunities during the year.
Contact the Marketing team
Disclaimer
All content selected for use is at the editorial discretion of City of Melbourne.
Events calendar
View our events calendar to find out what’s on and discover other ways City of Melbourne can support your business.
