Banner program

The City of Melbourne Banner Program’s objective is to:

• Promote events and activities that the public can attend, or engage in, that are being held within the municipality and to
• Add vitality to the cityscape.

The Banner Program will not accept applications for the following:

• Advertising commercial sponsors or promoting brands
• Promoting specific or individual attractions, destinations or venues
• Flying national flags or cause-related flags
• Promoting events, industry days and trade shows that the general public cannot attend
• Promoting private functions or events that the general public cannot attend
• Marketing activities such as product promotion and launches, venue openings or media announcements. 

Banners are a highly sought after asset to promote events and activities. Banner allocations are not finalised on a first come first served basis, so whilst it is highly recommended to submit your application early, doing so does not guarantee the requested sites will be allocated. Due to demand, locations and/or dates allocated may vary from those applied for.

We aim to be fair and equitable, and all eligible applications will be considered based on a predefined City of Melbourne priority system.

In order of priority, bookings will be taken for:

• City of Melbourne owned events
• City of Melbourne sponsored/partnered events
• Major Hallmark events
• Events and activities that the public can attend, or engage in, and
• A specific event that promotes a fundraising activity, open to the general public to attend.